What came first? The chicken or the egg? Branding or Marketing? We may never know the answer to the first question, but the second one is easy! When talking about Branding or Marketing, it’s easy to get the two confused. They are very similar but their differences are what make them work perfectly in unison.
In terms of what came first, Branding is always the correct answer. Branding is more about looking internally and analyzing who you are as a company. Where do you fit into your customers’ daily lifestyles? First, you must ask some difficult questions to determine how to build a marketing strategy. These questions can be: Who are we as a company? What value are we offering? What does our product say about us? Essentially, Branding is why the public should care about your company and choose your product or service over others. Marketing is how you pull the customer in, and Branding is why they stay.
Marketing is taking how to present yourself to the public. When you know who you are as a company, the public needs to know as well. With Branding, you create goals and plan for the future. Marketing is how you plan to achieve those goals. The two go hand in hand and are an extremely powerful duo that can take your brand to new heights.
A perfect example of branding is our client K-Pot! NU Media has helped re-position K-Pot into a unique, hands-on, all-you-can-eat dining experience. K-Pot merges traditional Asian hot pot with Korean BBQ Flavors – modernized with a full bar that fosters a nightlife-like atmosphere.
With NU Media’s guidance, K-Pot now has a clear target customer base – Millennials and Gen Zs. In addition, after incorporating fun and vibrant K-Town culture into its dining experience, K-Pot gained popularity in suburban American cities where Asian hot pot and Korean BBQ have never been introduced. Because they have a good sense of who they are as a company and their target audience. They are better suited to perfectly market their brand to the public and keep them for years to come!
NU Media has also redesigned the entire brand’s Visual Identity to fit its new positioning better. Paired with more digestible and trendy content, K-Pot can now reach its ideal customers (both loyal and new)!