TikTok is Taking Over: Embrace Short-Form Video Content

TikTok is Taking Over: Embrace Short-Form Video Content

Launched in 2016, TikTok has quickly become one of the most popular social media platforms. With over 1 billion active monthly users, TikTok and short-form videos are dominating social media and changing how we interact online. The virality of short-form video content has made its way from TikTok...

Reimagining Influencer Strategy in 2023

Reimagining Influencer Strategy in 2023

We get it. You see influencers everywhere. The world’s biggest brands have been developing their influencer strategy for years. In fact, we bet that you can name a few influencers off the top of your head as you’re reading this. However, prepare to redefine what you thought you knew about...

What Valentine’s Day Means For Brands in 2023

What Valentine’s Day Means For Brands in 2023

February is finally here which means Valentine’s Day is just around the corner. This time of year is filled with gift-giving, celebration, and most importantly: love! If there is ever a time to care about Valentine’s Day, it’s now. As a brand, the relationship between you and your consumers is top...

Build a Comprehensive and Powerful Presence – NU Media

Build a Comprehensive and Powerful Presence – NU Media

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Ada Hu, CEO and Managing Partner of NU Media, located in New York City, NY, USA. What's your business, and who are your customers? NU Media is a full-service digital...

2022 Entreprenista 100 Award Winners

2022 Entreprenista 100 Award Winners

Meet the winners of the 2022  Entreprenista 100 Awards presented by Chase Ink. Our list recognizes ambitious women business owners across 11 different categories who are paving the way in their industry and amongst the wider founder community. This list reflects the perseverance, tenacity and joy...

Ready Or Not Here the Holidays Come

Ready Or Not Here the Holidays Come

The air is getting chillier and the storefronts a lot jollier, which means the holiday season is upon us! Preparing your business for the holidays can feel like a lot, especially when competing with everyone for people's attention. So here are a few ways to help yourself stand out in the crowd of...

SEO-MG! Instagram Now Uses Keywords

SEO-MG! Instagram Now Uses Keywords

Search engine optimization (SEO) is an essential tactic for improving your discoverability on social media. With the Instagram algorithm functioning differently from popular search engine algorithms like Google, SEO also works differently on the platform. So whether you are marketing your brand or...

Let’s BeReal: Social Media Has Changed

Let’s BeReal: Social Media Has Changed

Initially launched in early 2020, a brand-new social media platform has blown up seemingly overnight. This recently popular social media application, known as BeReal, encourages users to share a slice of their lives in real time with no filters, no edit buttons, and no fame.  What is BeReal, and...

Branding VS. Marketing

Branding VS. Marketing

What came first? The chicken or the egg? Branding or Marketing? We may never know the answer to the first question, but the second one is easy! When talking about Branding or Marketing, it's easy to get the two confused. They are very similar but their differences are what make them work perfectly...

Algorithms: Always Something New

Algorithms: Always Something New

Algorithms are the mysterious piece of code that curates your entire social media feed. We all kind of know-how algorithms work—constantly watching and taking into account your likes, comments, shares, and who you follow—putting it all together and showing you a curated feed to your liking. But...

TikTok is Taking Over: Embrace Short-Form Video Content

TikTok is Taking Over: Embrace Short-Form Video Content

Launched in 2016, TikTok has quickly become one of the most popular social media platforms. With over 1 billion active monthly users, TikTok and short-form videos are dominating social media and changing how we interact online. The virality of short-form video content...

Reimagining Influencer Strategy in 2023

Reimagining Influencer Strategy in 2023

We get it. You see influencers everywhere. The world’s biggest brands have been developing their influencer strategy for years. In fact, we bet that you can name a few influencers off the top of your head as you’re reading this. However, prepare to redefine what you...

What Valentine’s Day Means For Brands in 2023

What Valentine’s Day Means For Brands in 2023

February is finally here which means Valentine’s Day is just around the corner. This time of year is filled with gift-giving, celebration, and most importantly: love! If there is ever a time to care about Valentine’s Day, it’s now. As a brand, the relationship between...

Build a Comprehensive and Powerful Presence – NU Media

Build a Comprehensive and Powerful Presence – NU Media

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Ada Hu, CEO and Managing Partner of NU Media, located in New York City, NY, USA. What's your business, and who are your customers? NU...

2022 Entreprenista 100 Award Winners

2022 Entreprenista 100 Award Winners

Meet the winners of the 2022  Entreprenista 100 Awards presented by Chase Ink. Our list recognizes ambitious women business owners across 11 different categories who are paving the way in their industry and amongst the wider founder community. This list reflects the...