


Asian Pacific American Heritage Month 2022 + USPPACC/SBA’s CNPP Program
In Honor of AAPI Month, NU Media is reminiscing on the past three months of work we've done with the help of USPPAC/SBA. Assisting new clients with expanding their reach, we look forward to all we can do to lift and help AAPI businesses and voices! In October 2021, the USPAACC was awarded a Tier 1...
Algorithms: Always Something New
Algorithms are the mysterious piece of code that curates your entire social media feed. We all kind of know-how algorithms work—constantly watching and taking into account your likes, comments, shares, and who you follow—putting it all together and showing you a curated feed to your liking. But...
New Year, New Strategy
At the end of every year, there are dozens of articles highlighting the biggest trends of the year and upcoming trends to expect in the new year. It can be overwhelming, especially fitting recent trends into your already established marketing strategy. But the good news is: it's a new year! New...
Keeping up with the Instagram Features
To stay relevant and compete with other platforms such as TikTok, Instagram continues to rapidly develop and introduce exciting new features for users. In our May newsletter, we spoke about how to use TikTok for marketing, how it compares to Reels from Instagram, and how short video content is...
Digital Marketing: How Small Businesses Survived the Pandemic
As we come close to 2 years of living through a pandemic, it’s important to remember how the pandemic caused such a shift in the local economy, with many small businesses closing shop and many more still struggling to regain the traffic and income it once achieved. Although many businesses...
Overcoming Creator’s Block
7 Ways to Change Your Thinking and Get Back to Creating! No one creative block is the same, just like how no one creator works exactly the same way. For some, they draw inspiration from other artists or works. For others, they need to take a step back and change their approach, take a break, or...
Why Video Marketing Took Over 2021 And Will Continue to Grow in 2022
Stories captivate the human mind. By telling a story, you are easily able to capture others’ attention because of the expectations and suspense you set by posing a compelling question or complication at the start. Similarly, when you click on a video advertising a product, you are probably aiming...
Marketing Firm NU Media is Awarded National Grant
NU Media has been awarded a Tier 1 national level grant by the Small Business Administration through the Community Navigator Pilot Program Since its humble beginnings in 2019, NU Media has always been about helping it’s community. As a former small business, NU Media understands the importance and...
Hidden Like Count How Does This Affect Influencer Marketing?
Instagram users now have the option to hide likes on their posts. Since 2019, Instagram has been testing out what it would be like to hide likes, meaning that users would not be able to see how many people liked someone else’s public post. When Instagram first began to roll out this feature, there...
New York City is Reopening 🗽 What Does That Mean for Restaurants?
70% of New York residents are fully vaccinated. As the summer heat rolls in, New York City is well on its way to returning to pre-pandemic levels of activity. On June 15th, Governor Andrew Cuomo lifted most of New York State’s COVID restrictions. Restriction changes include: - Businesses have the...
How to Use TikTok in Marketing
Why is TikTok an important tool for marketing? TikTok, “the world's leading destination for short-form mobile videos,” is a platform founded in 2017. Over the last three years, TikTok’s number of active users has grown substantially, reaching 689 million active users worldwide, with nearly 50% of...
NU Media: Digital Marketing Mavens
As the pandemic damaged many brick and mortar businesses in 2020, digital marketing was able to get them back on their feet. With this new era, digital marketing is necessary and NU Media is thrilled to be a part of your journey to strengthen your digital presence. NU Media continues to assist...
Build a Comprehensive and Powerful Presence – NU Media
Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Ada Hu, CEO and Managing Partner of NU Media, located in New York City, NY, USA. What's your business, and who are your customers? NU...
2022 Entreprenista 100 Award Winners
Meet the winners of the 2022 Entreprenista 100 Awards presented by Chase Ink. Our list recognizes ambitious women business owners across 11 different categories who are paving the way in their industry and amongst the wider founder community. This list reflects the...
User Generated Content: Authenticity Outshines Perfection
Season’s greetings to one and all! As the cold weather sets in, we have some exciting new marketing trends to share. So here’s the inside scoop. An increasing number of brands are using a social media play that highlights user generated content (UGC) over branded...
Ready Or Not Here the Holidays Come
The air is getting chillier and the storefronts a lot jollier, which means the holiday season is upon us! Preparing your business for the holidays can feel like a lot, especially when competing with everyone for people's attention. So here are a few ways to help...
SEO-MG! Instagram Now Uses Keywords
Search engine optimization (SEO) is an essential tactic for improving your discoverability on social media. With the Instagram algorithm functioning differently from popular search engine algorithms like Google, SEO also works differently on the platform. So whether...