The air is getting chillier and the storefronts a lot jollier, which means the holiday season is upon us! Preparing your business for the holidays can feel like a lot, especially when competing with everyone for people's attention. So here are a few ways to help yourself stand out in the crowd of...

What came first? The chicken or the egg? Branding or Marketing? We may never know the answer to the first question, but the second one is easy! When talking about Branding or Marketing, it's easy to get the two confused. They are very similar but their differences are what make them work perfectly...

In Honor of AAPI Month, NU Media is reminiscing on the past three months of work we've done with the help of USPPAC/SBA. Assisting new clients with expanding their reach, we look forward to all we can do to lift and help AAPI businesses and voices! In October 2021, the USPAACC was awarded a Tier 1...

Algorithms are the mysterious piece of code that curates your entire social media feed. We all kind of know-how algorithms work—constantly watching and taking into account your likes, comments, shares, and who you follow—putting it all together and showing you a curated feed to your liking. But...

At the end of every year, there are dozens of articles highlighting the biggest trends of the year and upcoming trends to expect in the new year. It can be overwhelming, especially fitting recent trends into your already established marketing strategy. But the good news is: it's a new year! New...

To stay relevant and compete with other platforms such as TikTok, Instagram continues to rapidly develop and introduce exciting new features for users. In our May newsletter, we spoke about how to use TikTok for marketing, how it compares to Reels from Instagram, and how short video content is...

As we come close to 2 years of living through a pandemic, it’s important to remember how the pandemic caused such a shift in the local economy, with many small businesses closing shop and many more still struggling to regain the traffic and income it once achieved. Although many businesses...

7 Ways to Change Your Thinking and Get Back to Creating! No one creative block is the same, just like how no one creator works exactly the same way. For some, they draw inspiration from other artists or works. For others, they need to take a step back and change their approach, take a break, or...

Stories captivate the human mind. By telling a story, you are easily able to capture others’ attention because of the expectations and suspense you set by posing a compelling question or complication at the start. Similarly, when you click on a video advertising a product, you are probably aiming...

NU Media has been awarded a Tier 1 national level grant by the Small Business Administration through the Community Navigator Pilot Program Since its humble beginnings in 2019, NU Media has always been about helping it’s community. As a former small business, NU Media understands the importance and...

Launched in 2016, TikTok has quickly become one of the most popular social media platforms. With over 1 billion active monthly users, TikTok and short-form videos are dominating social media and changing how we interact online. The virality of short-form video content...

We get it. You see influencers everywhere. The world’s biggest brands have been developing their influencer strategy for years. In fact, we bet that you can name a few influencers off the top of your head as you’re reading this. However, prepare to redefine what you...

February is finally here which means Valentine’s Day is just around the corner. This time of year is filled with gift-giving, celebration, and most importantly: love! If there is ever a time to care about Valentine’s Day, it’s now. As a brand, the relationship between...

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Ada Hu, CEO and Managing Partner of NU Media, located in New York City, NY, USA. What's your business, and who are your customers? NU...