Search engine optimization (SEO) is an essential tactic for improving your discoverability on social media. With the Instagram algorithm functioning differently from popular search engine algorithms like Google, SEO also works differently on the platform. So whether you are marketing your brand or building your influence as a content creator, a strong Instagram SEO strategy is one of the best ways to increase your reach on the platform.

What is different about Instagram SEO?

One of the major differences in Instagram SEO compared to that of other search engines, is that hashtags play a key role in search and discoverability on Instagram–even more so than keywords. So that begs the question:

What makes Instagram SEO so important?

One of the best ways to increase your reach on Instagram is by having a strong Instagram SEO strategy. Making your brand more search-friendly and fostering brand-consumer relationships through community building can be done by brushing up on your SEO skills and using keywords to optimize your search appearance.

How to Leverage Instagram SEO for More Visibility

    1. Optimize using keywords and hashtags
      1. Write descriptive captions with keywords
      2. Add keywords to your Instagram profile name
      3. Include Add Descriptive Alt Text to Your Instagram posts
    2. Include location tags whenever possible
      1. Create place guides
    3. Create Instagram collabs with the right people
    4. Post at the right time
    5. Build authority in your niche
      1. Be consistent
    6. Create reels using popular audio


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