Launched in 2016, TikTok has quickly become one of the most popular social media platforms. With over 1 billion active monthly users, TikTok and short-form videos are dominating social media and changing how we interact online.
The virality of short-form video content has made its way from TikTok to other social platforms such as Instagram, Facebook, and YouTube. Instagram users have even complained about the algorithm switching to favor videos over photos. As a response, Instagram CEO Adam Mosseri recently admitted to being “over focused” on video content in 2022. We may see Instagram re-prioritizing the promotion of photos on its app. However, the emphasis on video will remain on Instagram and other platforms to compete with TikTok into 2023 and beyond.
The cultural influence of TikTok and short-form videos is evident in the music industry. Songs that go viral on TikTok often make it on Spotify Viral 50 or chart the Billboard 100. Viral dance challenges such as Lizzo’s “About Damn Time” can reach millions.
Brands are also making a name for themselves using short-form video content. Popular language learning app Duolingo has amassed 6 million followers on TikTok and over 120M likes. Duolingo has reached success on TikTok by creating relatable and humorous content while staying on top of relevant TikTok trends. The brand is a prime example of creating content that users want to interact with.
Regardless of the industry, it is essential that marketers capitalize on this social media revolution. Utilizing short-form video in your marketing efforts can increase discoverability, strengthen brand loyalty, and increase overall engagement. This type of video content can also potentially make it easier for your brand to go viral.
Creating relatable short-form video content to help your brand market effectively isn’t as difficult as it might seem! Influencer Marketing hub recently shared 10 short-form video trends to watch out for in 2023 and gave tips on producing engaging content.
The virality and cultural impact of short-form videos doesn’t seem to be slowing down any time soon. Get in on the trend and help your brand create meaningful connections with short-form videos.
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