What is Google Analytics?
Google Analytics is a free tracking and statistics software that gives you vital insights on how visitors find your site, what they do when they get there, and other important information on your business’s health like lead conversions and year on year differences.
This overview of Google Analytics is designed to introduce you to the significant areas of Google Analytics and help you start viewing your site visitor stats quickly.
There are several reasons you want to set up tags in Google Analytics and several reports that are impacted by campaign tagging. But here are a few top reasons:
Campaign tagging consolidates all campaign data in a set of campaign reports. So if you’re running paid search campaigns outside of AdWords, those visits will show up as organic. If you’re running campaigns on other non-search or social sites and you don’t tag those links, they’ll get lumped in with your referral traffic.
If you’re running email campaigns, campaign tagging rises from an excellent idea to critical. This is because traffic from email will be grossly under-reported if you don’t tag all links pointing back to your site. There are three primary causes of this:
Visits from desktop apps, such as Outlook and Mac Mail, show up in analytics as direct because no referrer data gets passed.
Visits from webmail providers that default to a secure server such as Gmail and Hotmail don’t pass referrer data.
Visits from mobile often show up as direct because of issues with referer data getting passed.
The bottom line is when you’re brokering traffic somehow; you want to make sure you can track those campaigns’ success. Google Analytics is a useful tool for tracking your online traffic and digital presence.
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