The move reflects a wider trend across the American restaurant industry, experts told the Daily Mail, as brands pivot to overseas markets to escape soaring costs and a saturated domestic scene.
Analysts say restaurant chains are chasing growth in Asia and the Middle East, where American dining is considered aspirational – and where governments are offering better incentives, cheaper labor, and lower rents than at home.
Smith & Wollensky has recently opened a new restaurant in Manila, the capital of the Philippines, and is planning further launches in Tokyo, Japan, and Kuala Lumpur, Malaysia.
Despite the global push, the company remains invested in the U.S. market – mainly in major metropolitan hubs such as New York, Boston, Las Vegas, and Chicago.
Hospitality experts say the brand’s decision mirrors a wider industry trend.
Ada Hu, CEO of NU Media, a marketing firm that works with global hospitality clients, told the Daily Mail that American restaurant groups are increasingly looking abroad for growth.
‘In Asia and the Middle East, American food and beverage brands are perceived as aspirational and innovative,’ she said.
‘Tariffs and high domestic operating costs have made international markets more attractive. Global exposure helps offset volatility at home.
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