Branding VS. Marketing

Branding VS. Marketing

What came first? The chicken or the egg? Branding or Marketing? We may never know the answer to the first question, but the second one is easy! When talking about Branding or Marketing, it’s easy to get the two confused. They are very similar but their...
Algorithms: Always Something New

Algorithms: Always Something New

Algorithms are the mysterious piece of code that curates your entire social media feed. We all kind of know-how algorithms work—constantly watching and taking into account your likes, comments, shares, and who you follow—putting it all together and showing you a...
New Year, New Strategy

New Year, New Strategy

At the end of every year, there are dozens of articles highlighting the biggest trends of the year and upcoming trends to expect in the new year. It can be overwhelming, especially fitting recent trends into your already established marketing strategy. But the good...
Keeping up with the Instagram Features

Keeping up with the Instagram Features

To stay relevant and compete with other platforms such as TikTok, Instagram continues to rapidly develop and introduce exciting new features for users. In our May newsletter, we spoke about how to use TikTok for marketing, how it compares to Reels from Instagram, and...