Algorithms are the mysterious piece of code that curates your entire social media feed. We all kind of know-how algorithms work—constantly watching and taking into account your likes, comments, shares, and who you follow—putting it all together and showing you a...

At the end of every year, there are dozens of articles highlighting the biggest trends of the year and upcoming trends to expect in the new year. It can be overwhelming, especially fitting recent trends into your already established marketing strategy. But the good...

To stay relevant and compete with other platforms such as TikTok, Instagram continues to rapidly develop and introduce exciting new features for users. In our May newsletter, we spoke about how to use TikTok for marketing, how it compares to Reels from Instagram, and...

As we come close to 2 years of living through a pandemic, it’s important to remember how the pandemic caused such a shift in the local economy, with many small businesses closing shop and many more still struggling to regain the traffic and income it once achieved....

7 Ways to Change Your Thinking and Get Back to Creating! No one creative block is the same, just like how no one creator works exactly the same way. For some, they draw inspiration from other artists or works. For others, they need to take a step back and change their...